Money Heist Codexery

Álex Pina

The Spanish showrunner who turned a heist drama into a global phenomenon.

Álex Pina is a Spanish screenwriter, television producer, and former journalist, best known for creating the heist drama series *La Casa de Papel* (*Money Heist*) (2017–2021) and the prison drama *Vis a Vis* (*Locked Up*) (2015–2020). Born in Pamplona in 1967, he began his career in journalism before moving into television. *The Hollywood Reporter* listed Pina in their "Top International Showrunners of 2019." His other shows include *Los hombres de Paco* (2005–2010; 2021), *El embarcadero* (2019–2020), *White Lines* (2020), *Sky Rojo* (2021–2023), and *Billionaires' Bunker* (2025).

Role
Creator, Showrunner, Head Writer
Affiliation
Vancouver Media / Atresmedia (Original Production)
Notable Works
Money Heist, The House of Paper: Berlin
Status
Active Creator

Verified Timeline

196719931996199720032005200820092010201120122013201420152016201720192020202120232025

Lore & Background

Pina's career began in journalism, working for *El Diario Vasco*, *Diario de Mallorca*, and the Europa Press Agency. Between 1993 and 1996, he worked as a scriptwriter and editor for Videomedia before joining Globomedia in 1996. In 1997, he started as a screenwriter on *Más que amigos* and *Periodistas*. He went on to create, executive produce, and write for Spanish series including *Los Serrano* (2003–2008), *Los hombres de Paco* (2005–2010; 2021), *El barco* (2011–2013), and *Vis a Vis* (2015–2020). At Globomedia, he co-founded Cangrejo Films and produced films such as *Fuga de cerebros* (2009), *Tres Metros Sobre el Cielo* (2010), and *Tengo ganas de ti* (2012). He also directed and co-wrote the film *Kamikaze* (2014). At the end of 2016, after *Vis a Vis*'s second season, Pina left Globomedia and founded his own production company, Vancouver Media. Its first production was *La Casa de Papel*, which premiered on Antena 3 on 2 May 2017 with more than four million viewers. The series was distributed worldwide by Netflix and became the biggest success of his career, leading to an exclusive contract with the streaming platform. In 2020, he created and co-produced *White Lines*. He also co-created and produced with Esther Martínez Lobato the series *Sky Rojo* (2021–2023) and *Berlin* (2023–present), a prequel spin-off of *Money Heist*.

In Their Own Story

In 2016, after finishing the second season of *Vis a Vis*, Pina left Globomedia and founded Vancouver Media. His first project was *La Casa de Papel*, a heist drama that premiered on Antena 3 on 2 May 2017, drawing more than four million viewers. The series was later picked up by Netflix and distributed worldwide, becoming the defining success of Pina's career. That success led to an exclusive contract with Netflix for the creation and production of original series. Pina then created and co-produced *White Lines* in 2020, and with Esther Martínez Lobato co-created and produced *Sky Rojo* (2021–2023) and *Berlin* (2023–present), a prequel spin-off of *Money Heist*.

Reader's Guide

Pina's work on *La Casa de Papel* began as a limited series for Antena 3. The show premiered on 2 May 2017 with more than four million viewers. After its initial Spanish run, Netflix acquired the rights and distributed it globally, turning it into an international hit. This success prompted Pina to expand the story, leading to additional seasons and the spin-off *Berlin* (2023–present). Pina's earlier series *Vis a Vis* (2015–2020) also built a strong following. His production company, Vancouver Media, founded in late 2016, has been the home for all his subsequent Netflix projects. Pina's background as a journalist and his years at Globomedia, where he created shows like *Los Serrano* and *El barco*, shaped his approach to character-driven, high-concept television.

Did You Know?

Frequently Asked Questions

Who is Álex Pina?

He is the Spanish creator and showrunner responsible for developing Money Heist into an international hit. His work combines high-stakes action with deep emotional storytelling across multiple seasons.

What role did Álex Pina play in production?

As head writer and executive producer, he designed the narrative structure and visual style that define the series. He oversaw the adaptation from a simple concept to a complex franchise spanning several spin-offs.

Why is Álex Pina important to Money Heist fans?

Fans credit him with crafting the iconic characters and revolutionary themes that resonated globally. His vision transformed a local Spanish drama into a worldwide cultural phenomenon.

What other shows has Álex Pina created?

Beyond Money Heist, he is known for creating the teen drama Elite and the prequel series The House of Paper: Berlin. These projects continue his signature style of suspenseful storytelling.

Is Álex Pina still involved in television today?

Yes, he remains an active creator within the industry through Vancouver Media and Atresmedia. He continues to develop new content while maintaining oversight on existing franchise expansions.

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